“We were introduced to Ashley and Thu who made our real estate sale a great success. They put a great team effort together creating an effective marketing strategy that drew in many buyers. All communications and negotiations were done with an ease and immediacy that was unrivaled and this ensured we got the results we did. They exceeded our expectations in terms of service and selling price,” – Alexandr.
Real estate is a fast paced and constantly changing business – time sensitive offers, counter offers, details, marketing, are all done to attract buyers who have unique expectations. Yet most REALTORS® spend time relying on curb appeal and basic marketing – it means that most real estate activities are not getting the job done right.
One team worked on a challenging sale for a client. Known for thinking outside of the box, Ashley Smith and Thu Pham have utilized unique strategies on a host of properties, and exceed expectations on the delivery of sales in record time, while getting offers well over the listed home selling price.
The Clients
Meet Alex and Thais, both are Vancouver residents who work in postsecondary education as marketing professionals. They both live active lifestyles completing Ironman competitions, running, cycling and enjoying all the great outdoors has to offer.
“We went to Vancouver Island on a trip and fell in love with the area – the ease of life, the beauty of the area, and the type of home we could afford, made it feel like home,” said Alex. “All of this added up to a host of life changes and questions about how we could turn our dream into a reality. I was worried about the short ownership record, especially considering we had only been there for several months.”
The Challenge
It is a top floor unit with outside entry at the same time and had a feel similar to that of a townhouse. Overall, the size of the property was 1000 sq. ft with an efficient layout. Lots of windows which let light in, two full bedrooms and bathrooms – it is a place where no one is above you and no one is below you. A great opportunity to own a unique property.
Alex, a real estate investor in his own right, had some concerns about the property, such as the length of ownership and how listing it might look to potential buyers. Add to this the interest in moving to a new location, and you can see a challenging sale about to take place. “We were looking to move to the island and had found a property in Nanaimo – at the same time I needed the help of a team that could deliver the right results, in a quick timeframe,” said Alex.
The Solution
Whenever the team gets a new listing, one of the first things that they do is a walkthrough with the clients. It gives the REALTOR®’s an idea of the property, what the clients loved about it, and how they could bring this feeling out in the marketing and event activation. After completing the walkthrough and some research, Ashley and Thu quickly formulated a marketing plan. That was when the magic began.
Curb appeal is a thing of the past and realtors need to utilize unique solutions to fit the needs of the situation. Here is what they did for Southpoint:
1. Quality Photos Were a Must
In the case of Alex and Thais’s property, the photographer took a lot of care shooting the property and if photos are done properly, expectations for a higher offer can be expected. “In the case of their property, our photographer spent time getting an idea of the lighting and balancing the unique aspects of the property – the outcome was better than expected,” said Ashley Smith, a Klein Group REALTOR®, who specializes in Vancouver Luxury Residential.
2. Unique Visual Staging and Transforming an Open House Into Something Very Different
Everyone has been to an open house where the home was staged and realtors do walkthroughs., and while this is great, to get a better value, more must be done. The staging needs to be different and more time needs to be spent on accentuating the home properly. This means bringing in tasteful art pieces, furniture that matches, and making each room unique – all of these are important things to consider to properly balance the home.
3. Marketing the Property Right
Klein Group’s industry-leading real estate agents are complemented by a strong support team of marketing and communication professionals. Together with the realtors, a digital plan was put in place, one that utilized the latest in online trends to get the word out about the property. “Our team targeted a lot of the efforts around mobile-based micro-moments – to catch people as they were searching for properties in the area. Then we worked on using Facebook Canvas ads to increase our engagement, and we added targeted email newsletters to the mix. Based on the use of these different platforms and the high-quality photos, our target audience was drawn into joining the events hosted at Southpoint Way,” stated Thu Pham, a Klein Group REALTOR® who specializes in Luxury Residential Sales & Investments.
The Results
With the implementation of the marketing plan, Ashley and Thu delivered significant results within a short timeframe. The property sold for over $100,000 above asking with 15 offers and one accepted back up offer on the books in case the first one fell through, and the accepted offer was completed within 10 days of listing.
“We were introduced to Ashley and Thu who made our real estate sale a great success. They put a great team effort together creating an effective marketing strategy that drew in many buyers. All communications and negotiations were done with an ease and immediacy that was unrivaled and this ensured we got the results we did. They exceeded our expectations in terms of service and selling price,” said Alexandr.
Remember, you’ve looked at your home and have read countless listings and looked at numerous photos and now you are ready to make the move. Buying a home will be the largest and most important transaction you’ll ever make. That’s why Klein Group is the number one trusted resource in Vancouver at Royal LePage and is the most recognized real estate organization in Canada. By providing the best people, great insight, and marketing support, we can help you achieve your objectives.
It’s your home, we are here to help you find it or sell it.
